Google spustil September 2026 Spam Update s výrazným dopadem na víkend
Co se stalo
Google zahájil rollout September 2026 Spam Update, který začal výrazně ovlivňovat výsledky vyhledávání od pátku 25. září, s hlavním dopadem přes víkend 26.–27. září. Update má probíhat celkem dva týdny, po prvních pěti dnech je tedy teprve v první fázi.
Proč je to důležité
Spam updaty Googlu mají přímý dopad na organickou návštěvnost webů. Kvůli dvoutýdennímu rolloutu je těžší diagnostikovat příčinu poklesů v žebříčcích – změny mohou nastat postupně a nejde je okamžitě přisoudit konkrétní akci. Pro SEO specialisty a majitele webů v ČR je klíčové sledovat, zda jejich weby nebyly zasaženy.
Co z toho plyne
Zkontrolujte si pozice a návštěvnost svých webů v Google Analytics a Search Console za posledních 5–7 dní. Pokud vidíte pokles, vyčkejte na dokončení celého updatu (cca do 9. října), než provedete zásadní změny – může jít o dočasné kolísání. Sledujte SEO zdroje pro další informace o parametrech, které Google tentokrát penalizuje.
Původní zdroje (75)
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