Sklik rozšiřuje možnosti práce se zákaznickými daty: Conviu a propagace z Sreality
Co se stalo
Sklik přidal dvě nové možnosti využití zákaznických dat v reklamních kampaních. Zaprvé umožňuje propojení e-shopu nebo webu se Sklikem přes nástroj Conviu, které pracuje se zákaznickými i produktovými daty a zlepšuje cílení kampaní. Zadruhé přidal možnost propagovat nabídky nemovitostí přímo z administrace Sreality.cz prostřednictvím Sklik kampaní, které se pak zobrazují ve Vyhledávání Seznam.cz i na více než 2 000 českých webech.
Proč je to důležité
Vlastní zákaznická data získávají v PPC reklamě stále větší význam a Sklik rozšiřuje možnosti jejich využití, což je pro české firmy přímo použitelné. Propojení přes Conviu nabízí efektivnější cílení a retargeting založený na chování zákazníků z e-shopu, integrace se Sreality pak otevírá nový kanál pro realitní kanceláře.
Co z toho plyne
Pokud provozujete e-shop, podívejte se na možnosti propojení Conviu se Sklikem pro lepší využití zákaznických dat v kampaních. Majitelé realitních kanceláří mohou nově rozšířit dosah svých inzerátů ze Sreality.cz pomocí Sklik kampaní bez nutnosti nastavovat vše od nuly.
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