OpenAI potvrdil spuštění konverzních reklam v ChatGPT
Co se stalo
OpenAI oficiálně potvrdil, že do ChatGPT přidává konverzně zaměřené reklamy. Někteří inzerenti už vidí novou funkci Text Customization, která automaticky generuje a překládá varianty nadpisů a popisků reklam pomocí AI (je zapnutá defaultně).
Proč je to důležité
65 % amerických uživatelů AI chatbotů už jimi nahradilo část vyhledávání produktů na Googlu, ale 57,5 % z nich chatboty od nákupu spíše odradily a 4 z 10 nemají rádi chatbotové reklamy. Přesto experti doporučují ChatGPT reklamy zařadit do mediaplánů na rok 2027 – jde o nový reklamní kanál s vlastní logikou.
Co z toho plyne
Sledujte dostupnost ChatGPT reklam v EU a zvažte pilotní testy, až budou dostupné. Zároveň připravte obsah a produktová data tak, aby chatboty uživatele od nákupu neodradily (jasné benefity, srovnání, důvěryhodnost). Nový kanál vyžaduje jiný copywriting než Google Ads.
Původní zdroje (99)
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