Google Demand Gen přechází na CPM, oznámil zářijové novinky
Co se stalo
Google aktualizoval dokumentaci k Demand Gen kampaním – display inventář se přesouvá na CPM model místo dřívějšího způsobu nabídkování. Zároveň oznámil zářijové produktové updaty týkající se těchto kampaní.
Proč je to důležité
Demand Gen kampaně (nahrazují Discovery) jsou součástí standardního mixu českých PPC specialistů pro dosah na YouTube, Discover a Gmail. Změna cenového modelu může ovlivnit skutečné náklady a způsob optimalizace těchto kampaní.
Co z toho plyne
Zkontroluj performance a náklady svých Demand Gen kampaní v následujících týdnech – změna na CPM může ovlivnit efektivitu i rozpočtovou spotřebu. Sleduj také zářijové novinky v Google Ads, které mohou přinést nové možnosti cílení nebo reportingu.
Původní zdroje (40)
- Demand Gen FAQ Moves Display Inventory to CPM
- Google Unveils September Demand Gen Updates
- AI Max Expands With New Reporting and Language Options
- Introducing Vertical Video Unification with Display & Video 360.
- Native Checkout Enabled by Default in Merchant Center
- Several Google Merchant Center Policy Documents Updated
- Google Merchant Center API Help Document Vastly Updated
- Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links via @sejournal, @MattGSouthern
- Google changes view-through conversion reporting for Demand Gen Display ads
- Google rolls out Merchant Center UCP integration hub in the U.S.
- Merchant Center UCP Integration Hub Rolls Out in the US First
- Google Ads can now calculate Target ROAS from profit margins
- Google Display migration to Demand Gen: How to protect your ad budget
- Demand Gen’s New VTC Counting Method Unveiled
- Phone Number Appears on Hover in Local Ads
- MCC Accounts Can Create Google Ads Accounts Without a Campaign
- AI Campaign Localization Tool for Search Campaigns
- Google Ads AI Campaign Localization Tool (Beta)
- Google Ads To Automated Promotions For Search & PMax Campaigns Soon
- Why Google is pushing advertisers toward demand-led budgeting
- Loyalty Customer Match Expands to AI Mode and More Regions
- Google Ads tests Video Campaign Groups for cross-campaign reach and frequency
- Sitelinks in AI Mode Being Tested by Google
- OpenAI Tests New Product Labels On ChatGPT Results
- X launches AI-powered ad creation option
- Google Merchant Center New UCP Integration Hub
- “Overlay on Videos” Asset Optimization for Demand Gen
- Overview Page Enhanced by Video Impressions and Performance by Stage
- Google Ads Experiments Get AI-Powered Insights
- Google Ads adds video impressions and funnel reporting to Overview page
- Google Ads lets advertisers preview AI Max-generated ad copy before opting in
- AI Max Text Customization Adds Asset Previews Before Opt-In
- Google Ads adds AI-powered insights to experiment reporting
- Google Documents Commerce Audience Sharing for Retail Media
- Google Ads AI Max Columns: Brand Inclusion, Commission, Locations Of Interest & Optimized Targeting
- Asset Studio Now Powered by AI in Google Ads
- Google Ads adds automatic text overlays to Demand Gen video ads
- Google Ads Self-Services Conversion Lift Measurement
- Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
- Google Ads introduces commerce audience sharing for retail media