Google ruší manuální nastavení jazyků v Search kampaních od září 2026
Co se stalo
Google Ads v září 2026 odstraní možnost manuálně nastavovat jazykové cílení na úrovni kampaní u Search a Performance Max. Namísto toho bude systém automaticky párovat jazyky na základě AI, přičemž prioritu dostanou reklamy odpovídající jazyku kreativy a landing page, nikoli ručnímu nastavení.
Proč je to důležité
Jde o zásadní změnu v řízení kampaní – marketéři ztrácejí kontrolu nad tím, v jakém jazyce se reklamy zobrazují. U vícejazyčných kampaní to může vést k zobrazování nevhodného jazyka (např. anglické reklamy českým uživatelům), pokud landing page nebo reklamy nejsou správně lokalizované. Google sází na automatiku, ale v ČR to může komplikovat správu kampaní s mixem češtiny a angličtiny.
Co z toho plyne
Do září 2026 zkontrolujte všechny Search a PMax kampaně – ujistěte se, že kreativy i landing page mají správný jazyk pro cílové publikum. U vícejazyčných kampání zvažte jejich rozdělení na samostatné s jazykově konzistentními materiály, jinak riskujete automatické zobrazování v nevhodném jazyce.
Původní zdroje (263)
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