Google Ads nyní porovnává váš rozpočet s konkurencí
Co se stalo
Google Ads zavádí update reportu Spend benchmarks, který ukazuje, jak se vaše výdaje na reklamu porovnávají s podobnými firmami ve vašem segmentu. Zpráva zobrazuje, zda utrácíte více, méně nebo stejně jako vaši konkurenti.
Proč je to důležité
Marketingoví manažeři dostanou kontext pro posouzení, zda je jejich rozpočet adekvátní vzhledem k trhu. Pomůže to argumentovat při obhajobě nebo navýšení PPC rozpočtu, případně odhalit neefektivní přeinvestování.
Co z toho plyne
Zkontrolujte nový Spend benchmarks report ve svém Google Ads účtu a porovnejte své výdaje s benchmarky. Využijte data při plánování rozpočtu na Q4 nebo při diskuzi s vedením o alokaci prostředků.
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